Have you dreamed of launching or taking your speaking, training, facilitation or coaching business to the next level but have not been quite sure what steps to take to do so?
Profit From Speaking - Pro-Track is a unique program that will guide you step by step on how to accomplish this.
An informative, challenging, and fun series, the Profit From Speaking - Pro-Track program was designed by the Edmonton Chapter of the Canadian Association of Professional Speakers to make it possible for more people to develop their skills as a professional trainer, facilitator, or keynote speaker.
Our next Profit From Speaking - Pro-Track series will be offered starting September 8th, 2012.
CAPS Members: $600 / Non-Members: $950
Profit From Speaking - Pro-Track series typically follows our regularly scheduled monthly Chapter meetings, between the hours of 1:00 PM - 4:30 PM
MAKE THIS A GREAT YEAR TO DO BUSINESS
Program Outline / Objectives:
Module 1 – Define your Niche
- Define your expertise and specialty
- Define your niche
- Determine ways to build credibility
Module 2 – Develop Content and Delivery
- Determine how to select topics of greatest value to the customer
- Determine ways to customize your topics
- Determine ways to make your presentation entertaining and current by using examples
- Determine the value of humour and story-telling in presentations
Module 3 – Business Management
- Develop business goals and objectives
- Determine how to write contracts, proposals and letters of intent
- Determine fee structure, when to charge GST, how to get paid and what is included in “plus expenses”
Module 4 – Marketing I
- Develop marketing strategies and goals
- Understand the components of a marketing plan to support your business goals and objectives
- Determine ways to sell your program; identify client benefits
- Develop a script for making cold calls
- Discuss value of networking, client relations and strategic alliances
- Learn how market research can enhance your market strategy
Module 5 – Marketing II
- Determine ways to contact meeting and conference planners
- Discuss the components of creating your image
- Create a personal biography/one sheet
- Connect your topics, niche, business goals and objectives to support your marketing plan
Module 6 – Do’s and Don’ts of Visuals, Props and Technology
- Understand your presence on stage
- Determine how to use microphones
- Determine how and when to use props and visuals
- Discuss use of PowerPoint and overheads
To inquire about our 2012-13 Profit From Speaking program, please contact Michelle Devlin .
